The Reserve

A New Kind of Membership

Welcome to
The Reserve

More than a club. An invitation to the inner world of Hill Country Chocolate β€” where handcrafted chocolate meets Texas wine, and every visit feels like coming home.

Become a Reserve Member
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Free Shipping
Free economy shipping on every order
20% Off Everything
In-store and online, every time you shop
Free Tastings
Wine and chocolate, complimentary on every visit
Curated Gifts
Chocolate delivered to your door, twice a year
Insider Access
Private events, first access, and exclusive releases
Membership Benefits

Everything That Comes with The Reserve

This isn't a subscription box. It's a relationship with the people who make your chocolate β€” and a standing invitation to the best of what we offer.

01
20% Off All Purchases
Every item in our shop and online store. Caramels, toffees, bonbons, drinking chocolate, gifts β€” your card unlocks 20% off, every time.
02
Complimentary Tasting
Walk in, show your card, and enjoy two glasses of wine with a curated chocolate pairing slate. On the house, every visit.
03
Free Economy Shipping
Every online order ships free with economy shipping. No minimums, no codes β€” just another reason your membership pays for itself.
04
Curated Chocolate Gifts
Twice a year, we curate a premium collection of our handcrafted chocolates β€” shipped to your door or pick up in Fredericksburg for free. Starting with a welcome box the week you join.
05
First Access
New seasonal releases, limited editions, and collaborations β€” Reserve members get 48-hour early access before anyone else.
06
Exclusive Events
Members-only tastings, maker dinners, harvest celebrations, and behind-the-scenes experiences you won't find anywhere else.
07
20% Off Premiere Experiences
All Premiere Experiences, including our nationally-acclaimed Premiere Wine & Chocolate Experience β€” book for yourself and your guests at 20% off.
Your Gifts

Curated Twice a Year

Each collection is handpicked to celebrate the season β€” premium handcrafted chocolates made right here in Fredericksburg, shipped to your door or ready for pickup.

February β€” March
The Spring Collection
  • Handcrafted chocolate selection
  • Tasting notes and pairing guide
  • A seasonal surprise from the chocolate factory
Perfect timing for Valentine's gifts and springtime gatherings
November β€” December
The Holiday Collection
  • Handcrafted chocolate selection
  • Tasting notes and pairing guide
  • A seasonal surprise from the chocolate factory
Arrive in time for holiday entertaining and gifting
Optional Add-On

Add Wine to Your Membership

Love wine with your chocolate? Add the Reserve Wine Selection to your membership for $100/year. Each gift shipment includes 3 bottles β€” selections from our cellar and our partner wineries β€” paired with your chocolate collection.

  • Available to Texas residents only (alcohol shipping compliance)
  • Wine is added to both your Spring and Holiday gift shipments
  • 3 bottles per shipment (6 bottles per year)
Become a Reserve + Wine Member
Your Membership

The Card

Laser-etched metal, numbered, and crafted right here in our Fredericksburg workshop. Present it in-store for your benefits or use your member code online.

HCC Hill Country
Chocolate
The Reserve No. 031 Member Name Est. 2026
Membership

Simple, Transparent

One membership. Everything included. No tiers, no hidden fees.

$249/year
Β 
Your chocolate gifts, free shipping, and 20% off everything β€” all included. Pick up in Fredericksburg or we'll ship it to your door for free.
  • Two curated chocolate gift shipments per year, starting with a welcome box
  • Free economy shipping on all online orders
  • 20% off all in-store and online purchases, year-round
  • Complimentary wine & chocolate tasting on every visit
  • 20% off all Premiere Experiences, including our nationally-acclaimed Premiere Wine & Chocolate Experience
  • Laser-etched metal membership card
  • 48-hour first access to new products and seasonal releases
  • Exclusive invitations to members-only events
  • Optional: Add wine to your shipments for $100/year (Texas only)
Become a Reserve Member
The Experience

Every Visit Feels Different

The Reserve isn't just about what you receive in the mail. It's about how it feels to walk through our doors. Your card opens a different experience β€” one that starts with a glass of wine and ends with something you didn't expect.

  • Complimentary wine and chocolate pairing on arrival
  • 20% off anything that catches your eye
  • First look at seasonal products before they launch
  • Invitations to tastings, dinners, and behind-the-scenes tours
  • The kind of welcome that makes Fredericksburg feel like home
"The best part isn't the discount. It's walking in and hearing someone say your name."
β€” What we're building for every member
Questions

Good to Know

The details that matter.

How does billing work?
$249/year, billed once a year on the anniversary of your membership. That's it β€” no surprise charges.
Can I pick up instead of shipping?
Absolutely. Pick up your collection at our Fredericksburg location for free β€” and enjoy a complimentary tasting while you're here.
How do I use my 20% discount online?
You'll receive a unique discount code tied to your email address and account. Apply it at checkout on hillcountrychocolate.com.
What's included in the shipments?
Curated chocolate, pairing notes, and a seasonal surprise β€” shipped free. Add the Wine Selection ($100/year, Texas only) to include 3 bottles of wine in each shipment.
Is shipping really free?
Yes β€” free economy shipping on every online order, year-round. During June, July, and August, chocolate ships Express only to survive the Texas heat. Express shipping during summer months is not included in your membership and will be charged at checkout.
Do I get the tasting every time I visit?
Yes β€” two glasses of wine and a chocolate pairing slate, complimentary with your membership card on every visit.
Can I cancel?
It's an annual membership β€” you can cancel before your next billing period. No contracts, no hassle.

Lessons in Chocolate

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Recipes and Techniques

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Confections and Chocolate

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Chocolate and Wine

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Questions and Answers

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Bean to Business Podcast

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