Pritzer Sweet Shop

Family-Owned Bakery on Main Street

Title

Welcome to Pritzer Sweet Shop—a one-stop shop for satisfying your sweet tooth right on Main Street in downtown Fredericksburg. Since 2019, this family-owned bakery has been serving up cookies, cakes, pies, and their famous sweet German pretzels.

The family behind Pritzer previously ran Fredericksburg Bakery, home of the beloved sweet German pretzel recipe that's been delighting visitors for generations. As one of the featured stops in our Shopping in Fredericksburg guide, Pritzer Sweet Shop is a must-visit destination for anyone with a sweet tooth. That tradition lives on at Pritzer, alongside a whole new collection of delicious treats.

What You'll Find

Sweet Treats

Cookies Including the legendary peanut butter oatmeal stuffed cream cookie

German Pretzels The famous sweet pretzel recipe, a Fredericksburg tradition

Macaroons Visitors rave about the coconut macaroons

Pies & Cakes Fresh-baked daily

Ice Cream Perfect for a Main Street stroll

The Experience

Family-owned ⁠⁠⁠⁠⁠⁠⁠with friendly, attentive service

Quick stop ⁠⁠⁠⁠⁠⁠⁠perfect for fueling up between shops

German heritage traditional recipes with Texas heart

Visit Information

Address: 141 E Main St, Fredericksburg, TX 78624

Website: pritzersweetshop.com

Phone: (830) 307-9544

Rating: 4.6 stars (186 Google reviews)

Monday: 11 AM - 5 PM

Tuesday-Wednesday: CLOSED

Thursday: 11 AM - 5 PM

Friday-Saturday: 11 AM - 7 PM

Sunday: 9:30 AM - 5 PM

Visit Website →

What Visitors Say

Complete Your Hill Country Experience

After exploring Main Street, visit Hill Country Chocolate for artisan truffles, handcrafted chocolate bars, and our signature drinking chocolate. We're located in the heart of downtown Fredericksburg.

Book Your Chocolate Tasting →